Best Practices for Fundraising through Print

1. Create a strong case for support. Explain the importance of your mission and how donations will make a difference. Use compelling stories and data to illustrate your impact.
2. Target your audience. Identify your most likely supporters and tailor your message to their interests.
3. Use high-quality materials. A well-designed brochure or letter will make your organization look professional and trustworthy. Consider using glossy paper and eye-catching graphics.
4. Make it easy to donate. Include a clear call to action and make it easy for donors to give online, by mail, or by phone.
5. Personalize your appeal. If possible, send personalized letters to donors. This will make them feel more connected to your organization and more likely to give.
6. Follow up with donors. Thank donors promptly for their gifts and keep them updated on the impact of their support. This will help build a lasting relationship with donors and encourage them to give again in the future.