How can QR codes enhance print materials?
- Provide additional information: QR codes can link to online content, providing more details or context than what can fit on the print material itself.
- Drive traffic to websites and landing pages: QR codes can lead viewers to specific web pages or landing pages, prompting them to take desired actions like making a purchase or signing up for a newsletter.
- Personalize marketing campaigns: QR codes can contain unique identifiers, allowing for personalized marketing campaigns that target specific individuals or segments.
- Track results and measure ROI: QR codes can be tracked to measure scan rates and engagement, providing valuable insights into the effectiveness of print campaigns.
- Enhance user experience: QR codes seamlessly bridge the gap between print and digital, offering a convenient and interactive way for readers to access more information.
