How can print services adapt to the rise of on-demand printing?
Adapting Print Services to the On-Demand Printing Surge
Embrace Online Platforms:
- Establish an online presence to cater to customers seeking convenient on-demand printing.
Offer Flexible Ordering Options:
- Provide self-service online ordering, customized designs, and real-time order tracking.
Leverage Automation:
- Automate processes to streamline production and reduce lead times.
Optimize for Short-Run Printing:
- Invest in equipment and techniques that efficiently handle small-volume print jobs.
Promote Variable Data Printing:
- Offer personalized printing options to cater to specific customer segments.
Build Partnerships with Delivery Services:
- Partner with couriers to ensure prompt and reliable delivery of printed materials.
Embrace Print-on-Demand Technology:
- Integrate technology that enables direct printing from online platforms to production.
Offer Subscription Services:
- Provide ongoing printing services on a subscription basis to attract recurring customers.
Target Niche Markets:
- Identify specific market segments that can benefit from on-demand printing solutions.
Provide Value-Added Services:
- Offer additional services such as design consultation, proofing, and bindery services to enhance customer satisfaction.
