Variable data printing (VDP) is a printing technology that allows users to print unique information on each printed piece. This can include personalized messages, images, or data from a database. Variable data printing can be used for a wide variety of applications, including:

Personalized marketing materials

Custom invitations and announcements

Certificates and awards

Product labels and packaging

Variable-length documents

Variable data printing is made possible by using specialized software that can merge data from a database with a print template. The software then creates a unique print file for each individual piece. Variable data printing can be more expensive than traditional printing methods, but it can also be more effective. Personalized marketing materials, for example, have been shown to generate higher response rates than generic materials.